Passing a diverse urban environment to the next generation through color planning
The world is experiencing a rapid increase in urban development as the urban population increases. If you visit several cities under development in Asia, many of the buildings are made up of industrial products such as glass and metal panels, with a homogeneous look.
In exchange for the new townscape, the villages and townscapes originally built on the land have disappeared. There is no longer a memory of a lovely landscape in a local culture. In recent years, it has become increasingly common to hear words such as “city branding” and “Civic Pride”. This is the theme of how to perceive regional characteristics in order to realize a sustainable society.
Is it difficult to pass on local stories to new urban development? Aiming to achieve both the wave of urbanization and the succession of locality, we have found possibilities in “color”. Colors are less likely to incur new construction costs, and a limited amount of investment has the power to bring out the appeal of the region.
“Color Telling” is a service of color planning that has been improved in accordance with the needs of the times, based on the knowledge cultivated in many color plans in Japan and overseas. Using video, the color concept that connects the local history and the future is communicated in an easy-to-understand manner. Color management using quantitative numerical data streamlines design, and simulation technology using CG and VR facilitates consensus building in the festival. We will take on the diverse urban environment to the next generation through our color plans.